The Swiss underwear and lifestyle brand CALIDA is one of the leading manufacturers of high-quality durable, and resource-efficient underwear, sleepwear and loungewear for men, women and children.
We are a leading powerhouse for premium on-my-skin products.
We - the CALIDA GROUP - are one of the best-known Swiss premium underwear brands with international appeal. It consists of the brands CALIDA, AUBADE, ERLICH TEXTIL and COSABELLA in the underwear and lingerie segment as well as the outdoor furniture brand LAFUMA MOBILIER. The CALIDA GROUP stands for high-quality products that inspire customers every day.
Our brands
Since its launch in 1958, AUBADE has been one of the leading brands for luxury lingerie. Every piece is a perfect blend of innovative styling and glamorous creativity.
ERLICH TEXTIL stands for a real, sustainable alternative in the underwear market, thus actively helping to shape and drive change in the clothing industry.
Embracing all of who you are is COSABELLA’s specialty. They empower you to connect with the confidence within, to be your truest self, and live boldly, knowing that COSABELLA is there, supporting you underneath it all.
As the expert for French made furniture, LAFUMA MOBILIER has been designing functional and stylish outdoor furniture for gardens, terraces and patios since 1954.
ONMYSKIN
The right underwear for every shape of body, event and style: Founded in 2009 and completely relaunched in 2017, our multi-brand online shop ONMYSKIN has been the number one address for a number of high-quality underwear brands for more than a decade.
Organisation
Our history
1941
CALIDA is founded by Max Kellenberger and Hans Joachim Palmers.
1987
IPO on the Swiss Exchange SWX in Zurich, 70% of the capital remains with the founding families.
1990
Large manufacturing investments in a knitting plant in Switzerland, two sewing plants in Hungary and Portugal, a fully automated distribution centre and a factory in India.
2000
The Kellenberger family acquires a majority stake of 51%. The Palmers family leaves the company.
2002
The year of restructuring after many years in the red. The knitting and sewing plants in Switzerland are closed and the factory in India is sold. The overall company structure is streamlined.
2005
The company acquires the French lingerie brand AUBADE. Integration and restructuring follow in the next years.
2013
The CALIDA GROUP acquires a strategic stake in the LAFUMA Group, the leading French producer of sports and outdoor clothing.
2017
The CALIDA GROUP takes over the German e-commerce specialist REICH ONLINE SERVICES.
2020
The company sells the EIDER brand to the South Korean K2 Group.
The company sells the subsidiary OXBOW to the French company Rainbow.
2021
The CALIDA GROUP sells the MILLET MOUNTAIN GROUP to Jean-Pierre Millet and Inspiring Sport Capital.
The transformation has been successfully completed – new «Accelerate» growth strategy.
2022
CALIDA GROUP acquires premium lingerie brand COSABELLA
The CALIDA GROUP aquires ERLICH TEXTIL.
2023
Rebranding from REICH ONLINE SOLUTIONS to CALIDA GROUP DIGITAL