The Swiss underwear and lifestyle brand CALIDA is one of the leading manufacturers of high-quality and sustainable underwear, sleepwear and loungewear for men, women and children.
We are a leading powerhouse for premium on-my-skin products.
We - the CALIDA GROUP - are one of the best-known Swiss premium underwear brands with international appeal. It consists of the brands CALIDA, COSABELLA, AUBADE and ERLICH TEXTIL in the underwear and lingerie segment as well as the outdoor furniture brand LAFUMA MOBILIER. The CALIDA GROUP stands for high-quality products that inspire customers every day.
Our brands
Since its launch in 1958, AUBADE has been one of the leading brands for luxury lingerie. Every piece is a perfect blend of innovative styling and glamorous creativity.
ERLICH TEXTIL stands for a real, sustainable alternative in the underwear market, thus actively helping to shape and drive change in the clothing industry.
Embracing all of who you are is COSABELLA’s specialty. They empower you to connect with the confidence within, to be your truest self, and live boldly, knowing that COSABELLA is there, supporting you underneath it all.
As the expert for French made furniture, LAFUMA MOBILIER has been designing functional and stylish outdoor furniture for gardens, terraces and patios since 1954.
ONMYSKIN
The right underwear for every shape of body, event and style: Founded by Reich Online Services in 2009 and completely relaunched in 2017, our multi-brand online shop ONMYSKIN has been the number one address for a number of high-quality underwear brands for more than a decade.
Organisation
Strategy
As a recognised pioneer in sustainability, with established brands and above-average financial strength, the CALIDA GROUP is ideally positioned to pursue future growth. To this end, the CALIDA GROUP has defined four strategic priorities for the coming five years.
growth_core_brands
Push growth of core brands
Increase investments in core brands by 30 percent to further accelerate their international growth.
own_the_distribution
Expand own distribution channels
Increase the share of own distribution channels to 70 percent of Group net sales by 2026 to ensure better brand control and profitability growth.
market_consolidation
Play an active role in market consolidation
Acquire growth brands in the underwear and lingerie segment to steadily expand market share and make the CALIDA GROUP a top player in the underwear and lingerie market.
platform_creation
Expand the platform for consistent brand support
In line with the focus on the underwear and lingerie segment, increase Group synergies and create additional platforms as the basis to drive accelerated growth.
Our financial objectives for 2026
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organic_growth 4%-6% Organic Growth -
country_sales 50% Digital Sales -
coin_stack 10% EBIT Margin
“The execution of our ACCELERATE strategy combined with the focus on the underwear segment, allows us to strengthen the synergies between our brands.”
Timo Schmidt-Eisenhart, CEO CALIDA GROUP
Our history
1941
CALIDA is founded by Max Kellenberger and Hans Joachim Palmers.
1987
IPO on the Swiss Exchange SWX in Zurich, 70% of the capital remains with the founding families.
1990
Large manufacturing investments in a knitting plant in Switzerland, two sewing plants in Hungary and Portugal, a fully automated distribution centre and a factory in India.
2000
The Kellenberger family acquires a majority stake of 51%. The Palmers family leaves the company.
2002
The year of restructuring after many years in the red. The knitting and sewing plants in Switzerland are closed and the factory in India is sold. The overall company structure is streamlined.
2005
The company acquires the French lingerie brand AUBADE. Integration and restructuring follow in the next years.
2013
The CALIDA GROUP acquires a strategic stake in the LAFUMA Group, the leading French producer of sports and outdoor clothing.
2017
The CALIDA GROUP takes over the German e-commerce specialist REICH ONLINE SERVICES.
2020
The company sells the EIDER brand to the South Korean K2 Group.
The company sells the subsidiary OXBOW to the French company Rainbow.
2021
The CALIDA GROUP sells the MILLET MOUNTAIN GROUP to Jean-Pierre Millet and Inspiring Sport Capital.
The transformation has been successfully completed – new «Accelerate» growth strategy.
2022
CALIDA GROUP acquires premium lingerie brand COSABELLA
The CALIDA GROUP aquires ERLICH TEXTIL.